Has Google's new Buzz social marketing service caused it to lose brand 'brownie points'?

Outstanding brands build 'goodwill brownie points' with their customers. With great services like Pay Per Click Advertising or Web Analytics, Google have built a loyal, committed customer base. However, Google's new service Buzz has received some negative reaction. How will this impact the brand? Will people email loyal or become brand terrorists? Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.