Any business that wants to ensure that their website is delivering value needs to be doing web analytics. But with so many metrics available in Google Analytics it's often difficult to find the wood for the trees. Should every metric available play an important role in your website analysis? For example, is Page Exits a useful measure? Read more...
Remember...web marketing is about solving customers' problems profitably.
Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.
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