Has Google's new Buzz social marketing service caused it to lose brand 'brownie points'?

Outstanding brands build 'goodwill brownie points' with their customers. With great services like Pay Per Click Advertising or Web Analytics, Google have built a loyal, committed customer base. However, Google's new service Buzz has received some negative reaction. How will this impact the brand? Will people email loyal or become brand terrorists? Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.

Are you still waiting to SEO your website?

A good Google search engine ranking is a critical success factor for most websites. So why hasn't every website been optimised? What's your reason for not starting? Read more about SEO? 

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.

Do you measure page exit rates as part of your web analytics?

Any business that wants to ensure that their website is delivering value needs to be doing web analytics. But with so many metrics available in Google Analytics it's often difficult to find the wood for the trees. Should every metric available play an important role in your website analysis? For example, is Page Exits a useful measure? Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.