Online search remains top advertising format in Europe

In IAB Europe's recent research survey across 19 European countries, online search remains the top advertising format accounting for 43% of online ad spend. This is up 26% on the previous year. In more mature markets like France, UK, Germany & Sweden, the growth rate was slightly lower at 19%.

Source: IAB Europe

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.