Lloyds TSB demonstrate how sloppy database management could create a brand terrorist

Mistakes can happen in any business which can significantly damage marketing return on investment. It's how you deal with the mistake that is crucial and separates great businesses from the rest. Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.