Case study - the power of joined-up marketing and high Google search rankings

Given Google's dominance, getting a high Google ranking is extremely important for most brands. It can take  from 3 to 6 months to start to see results from search engine optimisation. However, this example from a mid-sized Wiltshire company shows that it's possible to get more rapid results when SEO is part of a joined-up web marketing strategy. Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.

Lloyds TSB demonstrate how sloppy database management could create a brand terrorist

Mistakes can happen in any business which can significantly damage marketing return on investment. It's how you deal with the mistake that is crucial and separates great businesses from the rest. Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.

UK Companies See Improvement In Paid Search ROI

Econsultancy recently reported that 43% of companies said PPC ROI increased this year. Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.

Online search remains top advertising format in Europe

In IAB Europe's recent research survey across 19 European countries, online search remains the top advertising format accounting for 43% of online ad spend. This is up 26% on the previous year. In more mature markets like France, UK, Germany & Sweden, the growth rate was slightly lower at 19%.

Source: IAB Europe

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.

Online shopping - a star performer in the recession

Verdict Research recently reported UK online internet shopper numbers at an all-time high. They forecast that online spending (in 2009) will be £21 billion up 13.3% on last year. Continued growth is forecast and in 2013, online spending is expected to reach over £31 billion representing 10% of total UK retail spending.

Source: Verdict Research: UK e-Retail 2009

Some questions for you to consider?

• Can your customers buy from your website?
• Are you online sales growing at 13% this year?
• Are you attracting target leads to your website?
• Are you converting web visitors to customers?
• Are you growing your customers' lifetime value?

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.

Does your brand give a strong first impression?

What do you do to give your prospects and customers a great first impression? If you want to convert web visitors to valuable customers, get inspiration from one of the world's coffee giants. Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.