UK internet advertising spend was the only medium to grow in 2008

In the Advertising Association's latest quarterly report on UK adspend, overall spend was down 3.9% year on year. In Q4, 2008, the decline was larger at 9.6% compared with the previous year. 

All media spend (except for internet) declined with newspapers down 12% & magazines down 9.9%.

Internet advertising was the star performer with adspend up 17.3% year on year.

These figures show that when times get tough and advertising needs to deliver a good marketing ROI, online is the place to be.

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.