Email marketers increase focus on customer emails

The latest National Email Benchmarking Report covering Q2 2008 was published this month by the Direct Marketing Association this month. 

Acquisition campaigns accounted for 18% of the total (down from 24% in the previous year) with 82% of email campaigns targeted to customers.

This reflects that delivery rates and email marketing ROI is higher for customer campaigns than acquisition especially for cold lists. 

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.