The Internet Advertising Bureau has just announced that UK online ad spend increased by 21% in the first half of 2008 and was worth £1.7bn. Over the same period, advertising spend on TV, press, outdoor posters & radio reduced.
Paid search e.g. Google PPC increased by 28% and accounted for just under £1bn.
Although internet advertising is not immune from the credit crunch I expect it still to out perform conventional marketing in the second half of 2008. For more background on why this is happening take a look at my blog Why is UK internet marketing spend continuing to grow despite all other marketing budgets being cut?
Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.
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