UK Internet Users Are Just Like Us

From the launch of the internet, UK users tended to be younger, more up-market and male biased than the whole population. However, research company BMRB latest research shows that the UK's 31.6M internet users now more closely reflect the UK's demographic profile.

They are 52% male and 21% are 25-34. Interestingly over 50's now represent over 30% of total time spent online. 

Over 27M internet users have a broadband connection & nearly 13M use a wireless connection at home. 

From a social media perspective, 5.6M GB adults view blogs once a month or more & 1.8M adults have ever used a podcasting service. 12.2M internet users agree with the statement 'I value the opportunity to add my own content / views to a website.'

So are you using web marketing to attract and keep valuable customers?

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.