BBC's Strictly Come Dancing To Introduce Twitter To The Masses

The BBC is a very strong brand and has helped niche innovations become mass. Their use of the red button during the Olympics encouraged many people to view alternative sports.

The new series of Strictly Come Dancing launches mid September and this time the series is also on Twitter. Twitter is clearly the most talked about marketing strategy this year and knowing how loyal Strictly's following is and the promotion the series gets, I expect the programme to introduce many new people to twitter.

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.