UK retail giant Tesco is to start using its Clubcard data to broadcast personalised emails. This is a good example of powerful email marketing. For many years they have been sending Clubcard members personalised coupons by direct mail but this is the first time they have sent personalised emails. Read more...
Remember...web marketing is about solving customers' problems profitably.
Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment