Capital One switch from direct mail to digital to attract customers

Credit card company Capital One (historically a UK top 3 user of direct mail) is switching to digital for customer acquisition. They say that the traditional approach isn't working for them anymore. 

Their new strategy combines digital ads on mainstream websites and affiliate marketing using price comparison websites.

This sends out a strong message to UK companies large or small.

Despite their significant DM experience, resources and investment, Capital One cannot make traditional direct marketing deliver cost-effective sales. Once again this demonstrates why UK business in increasingly switching budgets to internet marketing to attract and keep valuable customers. When times are tough, you need to use a channel that is effective and accountable.

If you are not making best use of the internet to attract and keep valuable customers, talk to a web marketing expert.

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.