Despite the credit crunch, 81% of advertisers have claimed that they have allocated more budget to online in 2008 & will continue to do so in 2009 & 2010, according to new research from the European Interactive Advertising Association.
Much of this 'extra' money is being switched from press, TV & direct marketing budgets. In particular, 77% of respondents found that online advertising had a positive impact on their brand and 68% said it improved brand awareness.
For more insight on why this is happening, take a look at my blog Why is UK Internet Marketing Spend Continuing To Grow Despite All Other Marketing Budgets Being Cut?
More than ever, businesses are focussing on Marketing ROI and want to get the best results for every £ spent.
Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.
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