Over 31 M UK web users do (on average) more than 4 searches per day each

Earlier this month, comScore who measure the digital world released UK search rankings for April 08. The top 10 sites accounted for 96% of UK searches with Google sites accounting for 74.2% of all searches. The next 3 best sites accounted for less than 14%:-

• eBay 6.0%
• Yahoo sites 4.3%
• Microsoft sites 3.4%

The research identified there were over 4 billion searches in the UK in May 08 (more than any other European country). Over 31 million users searched at least once during the month with the average being over 4 searches per user per day. See details of comScore survey.

So if you want to attract more people to visit your website you number one priority must be to get a good ranking with Google.

Google Pay Per Click gives you a high degree of control and immediate results for a large range of KeyWords. Organic or natural search offers 'zero cost' clicks but takes much longer to get results and usually covers a smaller range of KeyWords.

Both Pay Per Click & SEO should be part of your web marketing strategy to attract target prospects. Note, I use the word target prospects and not just any visitor. For more information, see my blog posts Is more web traffic always a good thing?

and Does search play a big enough role in your web marketing strategy?

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.