Seth Godin & 'Angry People Are Different'

In the post Angry People Are Different Seth Godin says how important it is to acknowledge customer anger and take action to make it go away to have any chance of continuing to have a relationship that the customer and you both value. Here is a great example of how First Direct (a UK bank) prevented me from moving from being a brand advocate to a brand terrorist.

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.