The UK has the most active web population in Europe

At the introduction to a web marketing seminar I was running yesterday, the audience was surprised to hear that the UK has the most active online population. The data is taken from a June 07 comScore World Metrix study:-

• Germany has the largest online population (32.6M aged 15 or older)
• Holland & Scandinavia have the highest proportion of web users (>68%)

However you measure it, the UK has the most active online population in Europe with the highest number of:-

• average daily web visitors (21.8M)
• web usage days per month (21 per user)
• average time spent online per month (34.4 hours)

In a previous blog, Why is UK web marketing growing so fast? I revealed that UK average spend per web user is also higher that the rest of Europe and is even higher than the US.

Given many UK economic indicators are pointing to a slow down, can you afford not to take advantage of the growth opportunities in the UK web market? 

Web marketing tips that any business (large or small) could apply to attract and retain new customers

• Do you have web marketing strategies in place to attract high numbers of targeted prospects?

• Is your Search Engine Optimisation strategy delivering good results against your target key words?

• Have you invested sufficiently in Pay Per Click advertising? The UK average is around 9% of advertising spend. However, as small and medium sized businesses are unlikely to be using more expensive media like TV, then their investment in web marketing should be much higher.

• Is your web marketing working?

• Have you got a programme in place to measure web performance against key business metrics? Read more about web metrics.

• Do you have the web marketing skills in house to do this?

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing consultant with UK web marketing agency Brand New Way which helps companies to attract and retain valuable customers online.