As an update, (according to the Wired Blog Network), Apple's boss Steve Jobs announced at Macworld last week that they had sold 20 million songs on Christmas Day. The iPod is a great device with excellent software. But by selling content through iTunes, Apple get a continuous revenue stream 24*7, 365 days a year.
If you had just been given an iPod for Christmas, it is natural to you want to put some music or video or TV programmes on it. With the shops closed where else are you going to go?
Being digital, Apple have no production, warehousing or distribution costs and no stock write offs when they get it wrong. In a recent article Seth Godin explores digital pricing and wonders why many online retailers follow traditional retail price points.
Remember...web marketing is about solving customers' problems profitably.
Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency (based in Wiltshire & Bristol) which helps companies to attract and keep valuable customers online.
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