Welcome to the The Web Marketing Agency UK blog

Hello and welcome to the Web Marketing Agency UK blog. My name is Peter Hawtin and for over 20 years I have pioneered brand new ways of marketing to help some of Britain's best brands like AA, Egg, ITV, RAC & Asda transform their business results. 

Web marketing that caught my attention

In this blog I will comment on web marketing that caught my attention. Sometimes it might be for good reasons: because it stopped me in my tracks and made me think differently; or touched me in some way, or made me smile; or encouraged me to take action. But, I will also comment on web marketing that stood out when the company really got it wrong.

Some background

But first, a little background. I have been lucky to have been doing web marketing since 1996. Back then, I had loads of ideas of how the internet could help companies to achieve business objectives but everything was really hard to implement and required big budgets. I was fortunate to work with some great people who shared the vision and importantly had the technical skills to implement. People like Mark Curtis at CHBI then RazorFish (RAC project), Tim Carrigan at NoHo, then Ogilvy (Egg project) & US agency MarchFirst (Egg project).

How the internet has changed since 1996

Today, a lot of the technical / cost barriers have been removed and I am excited that many of the formerly 'tough' tasks are now relatively simple for large, medium & small businesses to implement. A one person business making jewellery in my village (Great Somerford in Wiltshire, England) can have an international presence 24 * 7 and be earning money when they are sleeping. They can promote their business, take online payments and monitor website performance metrics to a higher capability and for a fraction of the cost compared with big corporates back in 1996. 

'95% of business websites fail to deliver value to the business'

However, despite things getting significantly easier, I believe that 95% of business websites fail to deliver value to the business. This blog will include tips and web marketing secrets that could be applied to improve the marketing performance of any internet business, (large or small). I will focus on internet marketing that:-

• attracts valuable customers
• converts web visitors to buyers
• increases customer lifetime value

Don't forget to leave a comment.

Enjoy! 

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency (based in Wiltshire & Bristol) which helps companies to attract and keep valuable customers online.