When did you last analyse your website content?

Are you sure your web content is working as hard as it could be?

After you launched your website did you immediately move on to other marketing or business activities? I am 99.9% confident that your website could be significantly improved to achieve better business performance. Follow my check list and take a fresh look at your website. Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.

A great UK web business example - Find a parking space on line

Here is a great example of an innovative web business that brings buyers and sellers together. It reminds me of a web marketing case study when I worked for the RAC in Bristol. Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.

Great email example of timeliness improving open rates

Shortly after the Chancellor completed his budget announcement, The Times sent out an email with the subject line 'Peter, your budget questions answered'. This is a great example of powerful email marketing. Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.