Does your web marketing treat all customers as equally valuable?

You can't create value without customers but that doesn't mean that all customers are valuable? Over the past 20 years I have worked with small and medium sized businesses as well as some of Britain's biggest brands including Asda, Egg, ITV & AA. 

Discover how big brands grow customer lifetime value by focusing marketing on valuable customers. Read more... 

Peter Hawtin is an internet marketing consultant with UK web marketing agency Brand New Way which helps companies to attract and keep valuable customers.

Which web marketing activities perform best: email or Twitter?

How do you decide which web marketing activities to do? 

Do you try every web marketing initiative out there? I hope not, as even big corporates do not have the time and money to try everything. Should you focus on email or SEO or PPC or Twitter or Facebook or SMS or Blogs etc?

In two recent surveys, senior marketers vote on which web marketing channels perform best and are most effective. The results are revealed along with key learning for companies big and small. Read more...

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.