Even the best email marketing campaigns do not achieve a 100% open rate. It may be that recipients were on holiday or out of the office or just too busy to read the email that day. They may have left it in their In Box with the intention of opening it later but never got around to it. So they may have missed out on reading something highly relevant. However it is possible to increase email open rates and improve marketing ROI. Read more...
Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and keep valuable customers online.
