Online shopping - a star performer in the recession

Verdict Research recently reported UK online internet shopper numbers at an all-time high. They forecast that online spending (in 2009) will be £21 billion up 13.3% on last year. Continued growth is forecast and in 2013, online spending is expected to reach over £31 billion representing 10% of total UK retail spending.

Source: Verdict Research: UK e-Retail 2009

Some questions for you to consider?

• Can your customers buy from your website?
• Are you online sales growing at 13% this year?
• Are you attracting target prospects to your website?
• Are you converting web visitors to customers?
• Are you growing your customers' lifetime value?

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.