New report shows email marketing gives best ROI

Econsultancy in association with Adestra have just published  their Email Marketing Census 2009. 78% of respondents rated email marketing's return on investment (ROI) as excellent or good which is an increase from 66% last year. This makes email marketing the highest rated digital marketing channel for ROI.

The report highlights that not everyone is following best practice with only 18% of respondents knowing what percentage of email budget is lost through non-delivery.  

And 44% of company respondents say that their email marketing is hampered by the lack of an effective strategy. There have never been so many ways to market and so many ways to waste money. Email marketing should definitely be an area of focus if you want to cost effectively attract and keep valuable customers in 2009. However, to maximise success it needs to be part of an joined up marketing strategy.

Remember...web marketing is about solving customers' problems profitably.

Peter Hawtin is an internet marketing specialist with Brand New Way, a UK web marketing agency which helps companies to attract and retain valuable customers online.